The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Krista Seiden, Analytics Advocate at Google discussed how to use analytics to drive conversion, optimization and personalization. She quoted Rand Fishkin by stating, “You can’t do SEO without CRO.” However, Seiden’s research found you can’t do SEO without analytics. She presented […]
Reducing Your Paid Search Costs With Negative Keywords
When it comes to paid search optimization, it can be difficult to know where to begin. Additionally, devoting the time and resources required to make high impact optimizations can feel like an impossible task. Luckily, one of the simplest and quickest optimizations you can do also has one of the highest returns: managing negative keywords. […]
How to Position Your Brand with the Millennial B2B Buyer
Written by: Virginia Goulding Did you know that 73% of Millennial workers are involved in decisions to purchase products or services for their companies? Because of Millennials hyper-connected and high-tech upbringing they approach the B2B buying process differently than previous generations. At the recent B2B Online Digital and eCommerce event for Manufacturers and Distributors in […]
3 Easy Steps to Successful Content Marketing
As we bid adieu to 2016 and bring in a new year, we reflect on the past and look ahead at what is to come. Looking back, we see how content marketing has transformed through the years, and continues to progress and change. Looking forward, we ask what can we do to utilize content and […]
#NicheEventFest – Event Operations
Are you in charge of event operations? Do you always think you are missing something? Gary Gardner provided many key points during his session at #NicheEventFest. As Co-founder and Chairman of Franchise Update Media (FUM), Gary and his partner have pioneered a successful multimedia organization serving tens of thousands of franchisors, franchisees and future entrepreneurs. FUM […]
3 Social Media Marketing Updates You Should Already Know About
The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about? Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a demographic by choosing a persona […]
Social Media Basics: How to Create the Perfect Tweet
It might sound crazy but there really is a formula to create the perfect tweet, luckily it’s not actually a top secret formula. Keep the following tips in mind to create the perfect tweet and increase engagement! Includes a Shortened URL: The most important part of a tweet is the URL; this will enable customers to […]
#MediaCLE: How STACK Media Built a Video Empire
On April 15, three of the most successful digital media companies in Northeast Ohio came together to help the media professionals of tomorrow. Stack Media, WTWH Media and Content Marketing Institute partnered to bring students and young professionals together for #MediaCLE. #MediaCLE was designed for young marketers, journalists, designers and business professionals to see the opportunities in […]
#MediaCLE: 6 Steps to Building a Media Powerhouse from Scratch
On April 15, three of the most successful digital media companies in Northeast Ohio came together to help the media professionals of tomorrow. Stack Media, WTWH Media and Content Marketing Institute partnered to bring students and young professionals together for #MediaCLE. #MediaCLE was designed for young marketers, journalists, designers and business professionals to see the opportunities in […]
#MediaCLE: Step-by-step Social Media that Works
Cathy McPhillips and Monina Wagner with Content Marketing Institute shared social media tips today at #MediaCLE. Social media marketing has been an amazing progression starting off with unpaid interns managing the platforms to now having talented community managers with actual strategies! One of the best tips from Cathy and Monina? Create a channel plan! Don’t […]
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