Local Deals Heat Up

I’ve been reading a lot recently about Groupon and other deal-of-the-day – or hour in some cases- services. On the positive side, an article in the WSJ mentioned the impact it was having on local retailers, small business and niche business owners. In one example, a woman who gave walking tours who typically might have 10 people show up, did a discount deal and now consistently... Read More

clickTAG and Loop Limit Flash Tutorial

Since we all love Flash so much (please note sarcasm), it is time to write up a quick tutorial on adding a clickTAG to Flash creative. clickTAG’s like Flash in general are a source of confusion and a goodly amount of pain for many folks. A clickTAG, or simply a little piece of code must be applied to creative in order to track clicks via an ad server. An ad server can track... Read More

Cloud Computing… pt 1… software as a service and storage.

The idea behind Cloud Computing is fairly simple; rather than making a large investment in hardware, software and the time involved in setting everything up… let someone else do it… virtually, on shared resources similar to an electricity provider. Take for example, ACT…a few years back it was the application of choice for contact management. Every sales rep either had... Read More

Posting Frequency

I suck. I admit it. The last time I wrote was August, and before that once in June. How could these months have passed by so fast? I could blame Twitter and the plethora of tools to broadcast snippets of wisdom or mundane garbage, but I won’t. I’ve been trying out different social media tactics using the Engineering Exchange and applications like Tweet Deck and HootSuite.... Read More

Campaign Tracking Beyond Landing Page with Google Analytics. Part Two – Segmentation

To quickly recap part one of this two part post… Google Analytics is great at showing how many visitors, page views and what content web visitors are looking at but, falls flat when trying to track paid campaigns. Paid campaigns include links from e-newsletters, paid links from other websites, and of course banner ads. Part one describes how to use the Google URL builder... Read More

Campaign Tracking Beyond Initial Landing Page with Google Analytics. Part One – Tagging your Links

One of the things that Google Analytics does well is give site owners the ability to track visitors to their site from start to finish during a session.  However, if a visit is initiated with a click from a enewsletter or email without some special link tagging, it’s difficult if not impossible to pin point what advertising campaign brought this visitor to your site. To... Read More

Leadership is Measurable

Design World Magazine has won 2 design awards- one national award from the ASBPE for best new publication design and the other from APEX for best new design and layout. We also finished our BPA audit requirements in June and are riding huge momentum from our successful Design Tips video and print program, Project Mechatronics, MakePartsFast, and upcoming 3DCADTIPs re-launch and... Read More

Webex Event: Customized Online Solutions

The Design World Digital Network Leveraging 5 million page views monthly from over 800,000 registered network site users. Our focus is enabling you to participate online utilizing the latest technologies and innovations. By supporting and creating customized integrated print and online ROI based solutions, you’ll find Design World a key a partner in your marketing efforts. Whether... Read More

Updated Mechatronics Site

With the original Project Mechatronics site in conjunction with Electronic Products (a Hearst Business Media property), we started with media wiki and blog, and have since updated into a cleaner and easier to nav site. The area of mechatronics is not new, but modern control theory through innovative mechanics and increasingly powerful silicon makes this topic particularly interesting,... Read More

LinkedIn : Social Partnerships

A while back, we launched a LinkedIn Group as an informal networking group for design engineers and others. We did limit marketers and head hunters, as we wanted to foster a core community of engineers. The results since launch have been amazing really, and it proves the point that we’re already in a ‘networking’ or ‘connection’ phase in the online... Read More