2011 Strategic Video Awards Winners Announced
Congrats to our esteemed integrated media specialist Jessica East (follow her on Twitter @WTWH_MsMedia) for her work on Windpower Engineering & Development video ‘What If”. She gained honorable mention in: DIRECT MARKETING – B2B category and we’re honored to have her cranking out quality video for us every day. The full PR here: Winners of second annual... Read More
Lance Brown Named One of FOLIO’s “Rising Stars: 13 Under 30″
Lance Brown, Community Manager of WTWH Media, LLC was recently named by FOLIO Magazine as one of their “Rising Stars: 13 under 30″. This award recognizes 13 individuals in the publishing industry who are under the age of 30 and are considered to be emerging leaders. Winners were chosen on the merits of their accomplishments in the workplace as well as their likelihood... Read More
What if? Windpower Engineering & Development Marketing Video
Jessica East, our talented Integrated Communications Specialist, put together a great short for our marketing audience. The idea behind was taking a queue from some visually interesting word art / illustrative creative and sending the message to our Windpower Engineering & Development advertisers that media has been and continues to change fast. Readers are getting information... Read More
Inc 5000
With a lot of support from everyone internally, vendors, suppliers, and of course our customers – WTWH Media made the Inc. 5000 list. We ended up with an overall ranking of #1838 and an industry rank in Media at #32 for growth over the past 3 years. The interesting part is our first year (2006) in did not count since we officially launched in October past a deadline, so we... Read More
Local Deals Heat Up
I’ve been reading a lot recently about Groupon and other deal-of-the-day – or hour in some cases- services. On the positive side, an article in the WSJ mentioned the impact it was having on local retailers, small business and niche business owners. In one example, a woman who gave walking tours who typically might have 10 people show up, did a discount deal and now consistently... Read More
clickTAG and Loop Limit Flash Tutorial
Since we all love Flash so much (please note sarcasm), it is time to write up a quick tutorial on adding a clickTAG to Flash creative. clickTAG’s like Flash in general are a source of confusion and a goodly amount of pain for many folks. A clickTAG, or simply a little piece of code must be applied to creative in order to track clicks via an ad server. An ad server can track... Read More
Is Social Media a Fad?
Mark Zuckerberg, creator of Facebook, is the world's youngest billionaire While I was out in the Twitterverse, I came across a youtube video that was very powerful. It basically starts out with the question “Is social media a fad?”; from there, it goes to illustrate how social media has taken over the cyber world and is revolutionizing the way we think about everything,... Read More
QR Codes Online to Print
I’ve been asked about QR code to print issues a number of times so good indication to just write a post. On a prior QR code post, I outlined a few things you can do with QR codes and Lance in another post talks about tracking with bitly and QR Codes. Now there are a few things you can do to optimize for print since the output is lower resolution out of bitly as example.... Read More
Video Pre-Roll
Design World offers several video display advertising options, one of which is pre-roll. This is simply a video that runs just before any video in our system, typically for 15-20 seconds and we can assign a URL so a user can click the video player itself to make the jump. We can adjust frequency, meaning the amount of times a pre-roll video is shown to a given user in a given amount... Read More
Design World iPad + App
A good day for b2b media apps as our v 1.0 iPad / iPhone is up in the Apple store today. No cheap digital flips. No PDF converted nonsense. No clunky readers. A pure native app featuring real-time news, editorial, updates, video, forum posts and more. Share across the media universe, email articles and save specific ones for a read later on. In portrait mode use the entire screen... Read More
