Inc. Interview: Engineering Site Gets Video Results
With Engineering Watch™ HD, our engineering video site, we recently starting pushing videos direct to Google via XML sitemaps using MRSS and the result was impressive. We’ve always done a ton of on-page SEO, but the added push of a specialized sitemap submission produced excellent results. So for a bit of shameless self promotion, I’ve provided the URL to the interview: A... Read More
SEO-IZING Engineering Video
Along with the new HD Engineering Watch™ Video site, we’re working with our video partner on pushing all videos to be indexed by Google, Yahoo, and others. This special XML site map and media feed based off our custom database provides the information to better position video in the search results. Just a few weeks into the beta, I’ve noticed an uptick in direct Google... Read More
Advanced SEO Webinar
Earlier this month we hosted another great SEO webinar with Wpromote and the presentation is now available for download. The Webinar covered : • Buying a Domain Name Today • Blogging for Rankings • Multiple Sitemaps • Unix vs Windows • Three Main SEO Areas • The Five Minute Audit // uncomment lines to override default form size // var AccelaFormWidth = 350; // var... Read More
Search Marketing 101
We recently teamed with Wpromote on a 1 hour webinar covering the basics of Search Marketing, including SEO and PPC. This webinar was geared towards newcomers but had tips and ideas even seasoned online marketers including myself benefited from. Wpromote was recently ranked the #1 US search marketing firm by Inc. 500. The June 5 webinar covered: How Google Ranks Sites How to Build... Read More
Campaign Tracking Beyond Landing Page with Google Analytics. Part Two – Segmentation
To quickly recap part one of this two part post… Google Analytics is great at showing how many visitors, page views and what content web visitors are looking at but, falls flat when trying to track paid campaigns. Paid campaigns include links from e-newsletters, paid links from other websites, and of course banner ads. Part one describes how to use the Google URL builder... Read More
Campaign Tracking Beyond Initial Landing Page with Google Analytics. Part One – Tagging your Links
One of the things that Google Analytics does well is give site owners the ability to track visitors to their site from start to finish during a session. However, if a visit is initiated with a click from a enewsletter or email without some special link tagging, it’s difficult if not impossible to pin point what advertising campaign brought this visitor to your site. To... Read More
