CATEGORY

Content Marketing

Is Print Media Dead? 5 Reasons to Rethink Print

March 5, 2020

Delivering measurable ROI is one of the most important things we can do as marketers, and believe it or not, one of the most effective

7 Easy Tips to Improve Your Headline Copywriting

March 2, 2020

Have you ever wondered why your creative content isn’t getting the clicks you expected it to? Copywriting has the ability to make or break the

3 Marketing Trends You Can No Longer Ignore

August 22, 2019

Media consumption is constantly evolving, and marketers must have increasing ROI to justify marketing investment. Keeping up with marketing trends is key to being able

Are You a Thought Leader? Here’s Why You Should Aspire to Be

June 28, 2019

Thought leadership is a tool that many marketers do not take full advantage of. It can be described as a type of content marketing where the

5 Reasons You’re Failing Miserably At Generating Qualified Leads

June 19, 2019

Efficiently and consistently generating qualified leads should be one of the core objectives of any marketing endeavor. New leads are the key to business growth,

Aligning Content Marketing with the Buyer’s Journey

June 6, 2019

According to a report by Forrester, today’s B2B buyers are more self-directed than ever before. 60% prefer not to interact with a sales rep as

Podcasting as a Marketing Tactic: What You Need To Know

May 31, 2019

Producing enough captivating, relevant content is a major challenge for many B2B marketers. With podcasts rising in popularity, they are now an important part of

Things We Loved Learning from the Content Experience Report

March 21, 2019

Uberflip’s Content Experience Research Report has a ton of great insights for marketers. This blog looks at the 3 we’re most excited about and applies them to engineering marketing. Learn about the benefits of content placement, tagging content, and personalization/AI for reaching engineers

How well aligned are marketing goals and marketer metrics? New Survey Research!

February 7, 2019

Marketers have a lot of goals and are judged by many metrics, but how well aligned are the two? We answer this question by examining the results of a survey of more than 100 industrial and technology marketers, specifically looking at the most critical of all marketing activities – lead generation

New Year, New Beginnings, New Budgets?

January 17, 2019

An introduction to the Budget Trends in Industrial & Technology Marketing 2019 survey and research report. An analysis of last year’s findings and what marketers can expect to learn by participating this year.