Content Marketing

Every B2B Industrial Technology company could benefit from greater search engine optimization (SEO). In this in-depth guide we cover what every technology marketer needs to know about SEO and provide strategies and tactics you can use to drive more leads and increase your marketing ROI.

Engineering is a funny profession, especially when engineers interact with their company’s marketing department. Here are ten of our favorite jokes about engineers, engineering, and their place in the B2B world.

Learn how integrating prospect data into your digital marketing efforts can greatly boost your marketing results. Focusing on segmentation, personalization, and retargeting this piece provides hard data and ideas for improving your campaigns with data.

Learn how integrating prospect data into your digital marketing efforts can greatly boost your marketing results. Focusing on segmentation, personalization, and retargeting this piece provides hard data and ideas for improving your campaigns with data.

The step-by-step guide for marketers on using machine learning to write better email subject lines to improve campaign success. We detail how we’re changing how we write emails based on our own study and include a list of the words you want to avoid when writing your next marketing email.

Don’t let great content die in your subscribers inbox. Boost your content marketing by learning how engineering.com produces content that keeps 2.3 million engineers engaged each month. We reveal the strategy our writers use to prepare stories and discuss how to boost your marketing credibility.

Survey results detailing the activities and strategies used by industrial and technology B2B marketers who are greatly outpacing their competition in growth. Highlights include content marketing, distribution, banner usage, SEM, & more.