How Augmented Reality Can and Will Affect Your Social Media Strategy
Google seems to be changing our lives in many ways and one thing that is on its testing board right now could make us feel like we’ve finally arrived in “the future”. In a New York Times article, it reported that Google is beginning to test its Augmented reality glasses […]
Is Social Media a Fad?
While I was out in the Twitterverse, I came across a youtube video that was very powerful. It basically starts out with the question “Is social media a fad?”; from there, it goes to illustrate how social media has taken over the cyber world and is revolutionizing the way we […]
Using Bit.ly To Track Your Twitter ROI
People tell you that your business should be on Twitter, but as a marketer, you are pressed to show that Twitter has a positive ROI. You put out tweets with links, but how can you tell if people are reading your tweets? If you are familiar with the Twitter world, […]
Design World Tweet Chat: The Internet & Deep Thinking
Join Design World on Wednesday, February 2nd, for the inaugural Design World Tweet Chat. Our entire editorial team will be tweeting with you on the topic of engineering education. (If you’re not sure what a tweet chat is, I wrote a blog #Tweetchatting For Beginners, which you can check out […]
Twitter > Facebook? For Marketers, Yes Indeed
Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a measly 5%. Although, despite the market share, a study by Social Twist says the better bet is to use Twitter for marketing and NOT Facebook.After analyzing more than one million links on both Facebook and Twitter, researchers found that Facebook’s shared links average only 3 clicks, while on the other hand, Twitter generates an average 19 click-throughs every time a link is embedded into a tweet.
How Companies Are Shortcoming Their Sales Teams
In the era of Facebook, Google, Twitter and Yelp (an extensive product review site), buyers have as much control over the flow of information they receive as salespeople have available to them. The process of buying was once a one-way interaction between an informed seller and a curious buyer, but […]
How Groupons Drive Buisiness
In case you haven’t noticed, the world of marketing has been rapidly changing. Thanks to social media and the free flow of communication and word-of-mouth capabilities, marketers are finding new, better, and more efficient ways to reach their target market. One emerging marketing tactic that is catching on is “collective […]
Iron Man Brought Our Servers Down
Apologies today for any website inconveniences, but our load balancing was not quite balancing the way we anticipated. Most sites within the network were affected for a few hours this morning, which meant some sites were down, slow or barfed on some video playback. The good news is issue was […]
Cloud Computing… pt 1… software as a service and storage.
The idea behind Cloud Computing is fairly simple; rather than making a large investment in hardware, software and the time involved in setting everything up… let someone else do it… virtually, on shared resources similar to an electricity provider. Take for example, ACT…a few years back it was the application […]