Earlier this week, Google’s Matt Cutts released a new Webmaster video addressing some misconceptions about the SEO industry.
While he addressed a couple of topics, the one item from the video that jumped out concerned SEOs and link building. According to Matt, SEOs might be focusing too much on link building. SEOs should instead be focusing on site design, creating compelling/useful content, user experience and content marketing. Links to content should grow organically. Social networks are now an important part of marketing the content, while also a great way to try to earn organic links instead of building links.
It’s hard to believe that links will not play a huge part in ranking sites going forward, but will this affect your SEO processes and do you really think that it will change your link building strategies?
Let me know your thoughts on the future of link building.