Webinar: How to Grow Your Medtech Audience and Increase Engagement
Technologies in the medtech industry experience constant change so it’s no surprise that medtech marketing has its challenges. With a mix of medical professionals and engineers, one may have trouble targeting the right audience. Luckily, we are here to help. We’ll show you how to set yourself apart and […]
Webinar: Increasing Brand Awareness While Delivering Sales Leads
Fluid power specifiers have thousands of companies to choose from when making buying decisions. There are many marketing channels available to reach these potential buyers, but what works best and what will make you stand out from the rest. We’ll show you how to effectively use content marketing […]
What is Display Ad Retargeting and How Does it Work?
Written by: Virginia Goulding Retargeting is a form of online advertising that keeps your brand in front of your site visitors after they have left your website. Studies show that in general, only 2% of web traffic converts on the first visit. What about the other 98%. Retargeting aims at bringing […]
5 Blogging Tips for B2B Marketers
Arguably, the best way to reach your potential customers and position your company as a thought leader is by blogging. But where do you start? Use this list of 5 basic tips to enhance your blogging strategy. [bctt tweet=”Arguably, the best way to reach your potential customers and position your […]
Creating Compelling Video Content
Written by: John Hansel In marketing, content is king, and video is an especially dynamic and high-value form of content. At WTWH, our in-house video team can help you create the most interesting, unique, and high-quality video content possible. Our team will guide you along the way to make sure the […]
The Hashtag: What is it and How Do I Use it?
A hashtag is a growing marketing tool used on social media allowing for users to sum up a message behind their post and follow along with similar posts of other users. The hashtag originated on Twitter, but has since expanded to other social channels like Facebook, Instagram, Pinterest and more. Although […]
Webinar: Engaging with Engineers on Forums to Gain ROI
Engineers trust their peers to help them solve their most challenging design problems. Over 1.5 million visits per month to the EE World Network user forums proves that peer to peer environments are where engineers go to get answers. But what are they talking about, what problems are they […]
How a Dedicated Content Marketing Plan Can Drive Site Growth and Lead Generation
Marketing to engineers is not an easy task. With so many different channels, strategies and platforms, it can be overwhelming trying to figure out where to put your marketing efforts. Digital Marketing Specialist, Aly Ryan will show you how to effectively drive site traffic and get leads with […]
2017 Top Solar Contractors List Application is Now Live
Solar Power World is now accepting applications for its 2017 Top Solar Contractors list, the most recognized list of U.S. solar contractors in the industry. Applications will be accepted until May 26, 2017. The list represents the hardest working companies in the U.S solar industry in all markets, including off-grid, residential, […]
Five Reasons Why Your Business Needs a Blog
Whether you’re an industry leader or run a start-up company, your business needs a blog. I know you may be thinking that you don’t have time to write blogs and that there are more important things to do. That may be true, but the best thing about blogs is they […]
Fluid Power Technology Conference 2017
Fluid Power World will host the Fluid Power Technology Conference on May 16-17, 2017. Download Prospectus Location: Milwaukee School of Engineering, Kern Center. The Fluid Power Technology Conference is designed to bring technical fluid power information to professionals who design, maintain, repair, and operate machinery and equipment powered by fluid power systems, […]
DeviceTalks Preps for a Record Year in 2017
Click Here For the DeviceTalks Prospectus DeviceTalks brought nearly 1,000 members of the medical device community together for four terrific medtech events across the country. From this success, industry feedback and popular demand, we have decided to expand our offerings in 2017. Attendees will now get to choose between executive […]
Measuring Social Media: The Most Important Engagement Metrics
The proliferation of social media in today’s society requires businesses to participate and engage with their audiences in this evolving and dominating media space. In doing so, it is important businesses understand how and which performance metrics to measure. It’s easy to recognize some of the most important engagement metrics […]
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3 Easy Steps to Successful Content Marketing
As we bid adieu to 2016 and bring in a new year, we reflect on the past and look ahead at what is to come. Looking back, we see how content marketing has transformed through the years, and continues to progress and change. Looking forward, we ask what can we […]
Have You Looked at Your Google Analytics Lately?
When’s the last time you looked at your Google Analytics? A day, month, year, or maybe you’ve never taken a look at all? Google Analytics can help in many ways from fine tuning your website to content creation. See the big picture or the detailed data helping drive traffic to […]
SEO Basics: What You Need to Know
What is search engine optimization? SEO is used to improve website rankings on search engines and drive traffic. You can optimize your site by going into the backend of the website (often referred to as ‘on-page SEO‘) or by promoting the site using link building or social media marketing. [bctt tweet=”SEO is one […]
Driving Qualified Leads with White Papers
White papers are valuable marketing tools for your business and can provide important information for your customers. The best white papers position your company as a thought leader as you answer user questions. Most sites offer free downloads of white papers, case studies and other resources, in exchange for contact […]