Congrats to our esteemed integrated media specialist Jessica East (follow her on Twitter @WTWH_MsMedia) for her work on Windpower Engineering & Development video ‘What If”. She gained honorable mention in: DIRECT MARKETING – B2B category and we’re honored to have her cranking out quality video for us every day. The full PR here:
Winners of second annual Strategic Video Awards set standards in exploding communication medium.
Phoenix—Video is the hottest communication medium, and the Strategic Video Awards is the fastest-growing communication awards program. In its second year, the only awards program dedicated to strategic video communication doubled its entries.
The winners provided stellar examples of why video is increasingly becoming a top tactic for corporate communicators. Revealed today, the 16 winners and 10 honorable mention-winning videos showcase the increasingly varied and unique ways organizations can use video to communicate with stakeholders.
Strategic Video Awards include 35 categories in every area of external and internal communication and one Grand Award, which was won by Blue Cross Blue Shield of Massachusetts. The entries were judged by 13 communication industry experts, and some of the winning entries can be viewed on the YouTube channel. Entries ranged from Flip Cam-produced internal videos to studio-production level corporate videos, and their strategic purposes included marketing, sales, employee communication and training, public service, investor relations and recruitment. Entrants included Monsanto, Nationwide Insurance, Pfizer, Blue Cross Blue Shield, the American Society of Clinical Oncology, Peabody Energy and the American Bar Association.
“The number of entries we received proves what we already know: Organizations of all kinds are turning to video as a compelling way to communicate,” says David Murray, awards program director. “But more importantly, the quality of the entries shows that they’re doing a better job across the board.”
The awards program is sponsored by McMurry, one of the largest marketing communications firms in the U.S.