October Design World in Print

Features include Packaging: Linear Actuators Bring Flexibility to Packaging Motion Control: Tips to Simplify Servo Coupling Selection Safety: Quick-Recovery Safety Systems Pack Expo Goes Green  Read More

MicroBlogging

Tweet – this seemed over the top at first glance. I am not that obessesive, however on second and third pass evaluation, Twitter may aleviate certain blogging issues among other things. Often the challenge is blog block and delayed posts. Concidering Tweets can only be 140 characters, posting should be easy- and it is of course. So here goes. follow mmatheson at http://twitter.com  Read More

Social Media Building Blocks

More from the Marketing Mixer event in Scottsdale, Arizona. Social Network focus- where to start in adding Social Media to your marketing mix. Goal setting first key. What are your goals – Awareness? Perception? Boost sales? Leads? Relationships? And our mantra at Design World- ‘measurable results’. You must be able to measure the Outcomes, and be sure to assign the right measurement to the metric. With social media, all the typical metrics may not apply. New... Read More

Digital Marketing Mixer

For two days I’ll be immersed in a seminar on search, enews and social media. This is coming via iPhone & will cover highlights as much as possible. First off – Social Media- most jam packed. Highlights on starting in social media. Key points: Start small Vision statement/ mission- (take with grain of salt) but goal and planning is key. CONTENT Simple, concrete, credible, emotional, story. Use google keywords/ search to find what people are tuning into. Create... Read More