eNews Specifications
Our most common ad format for eNewsletters is referred to as a text based ad, but an image actually accommodates the text. The ad inclusion is 35-40 Words of copy with an image – jpg or gif (NO FLASH) – that is 125 x 90 pixels- and thats 125 pixels across, 90 pixels in height. The headline will be the company name or a supplied headline that should be just a few words that should appeal to a very short attention span. And of course we need the specific URL for click... Read More
Submitting new product releases and press releases
At a recent meeting with our editorial team the topic of new product release information was discussed. The really great news is that we are experiencing a high volume of new product considerations for print and and web posting. Please keep them coming and Design World in mind. Here’s some best practices tips when submitting new product information and pr to Design World: 1. We prefer receiving word documents. 2. If sending a PDF, we suggest that the pdf be unlocked... Read More
Video Platform Upgrade
And we’re fired up to be launching improvements to the DW video platform. Our new improved player from Fliqz sports a cleaner interface, easy embed, sharing and email features and several under the hood improvements. A great example can be found here on 3D Scanners – happens to be interesting video from Next Engine on re-creating obsolete parts on a classic Bugatti by scanning the old part and creating a new watertight 3D CAD part from the generated mesh. Also on the... Read More
Calculating CTR%
I’ve been getting a lot of questions about CTR% – Click Through Rates- and what constitutes a ‘good’ or successful rate. First to point out the way to obtain CTR% and the different ways I’ve seen the rate calculated when it comes to eNewsletters. For web metrics, its pretty straightforward. An advertiser gains 10,000 impressions, or unique page views where the ad resides. 100 people actually click on the ad, and the CTR% is effectively 1%. For eNews... Read More
TraceParts officially launches operations in the US
Great news for US suppliers on the 3DCAD catalog front. TraceParts, a leading global supplier of 3D Engineering Content, announced TraceParts, Inc., a wholly-owned subsidiary based in New Hampshire that will be offering customers the software and services needed to create, manage, and distribute web based 3D product catalogs. Industry veteran Bob Noftle will be heading up operations. Form the Release: The new operation will be led by industry veteran Bob Noftle. Bob has over... Read More
Driving traffic to www.designworldonline.com and related network offerings
One of the most frequently asked questions we receive is “what are you doing to drive traffic.” It is an interesting question because we probably have the same internal conversations that our marketing partners have in their meetings. Currently, you’ll see a couple successful efforts taking place by leveraging site syndication with an active RSS feed exposed on several of our network sites. This subtle formula taking place in our 3dcadforums.com and 3dcadtips.com... Read More
