The science of generating leads

  Excerpts from BtoB Magazine, article by By Sean Callahan Scott McCafferty and Mike Emich this month are launching a magazine called Design World. When calling on potential advertisers, the pair emphasize their Web site’s novel means for generating leads. Designworldonline.com will offer CAD drawings for engineers to download into their product designs. The offering is intended to allow Design World to enter into engineers’ work flow; it also provides advertisers... Read More